Dynamic
Book a whole flight at once and Cloud Traffic suggests where every spot goes. Move a spot, add a promo or change a break right up to air. Lengths, clashes and totals update as you work.
New Traffic for TV and radio stations
Sell it. Schedule it. Air it. Bill it.
Cloud Traffic is a new traffic system for television and radio stations. It is dynamic, low-cost and easy to use. Orders, logs, playout files, as-run and invoices all live in one place, in your browser.
- TV and radio in one system
- No servers to buy or look after
- Run it beside your current system first
- Orders
- Rate cards
- Dayparts
- TV templates
- Radio hour clocks
- Drag-and-drop logs
- Fill the blanks
- Playout files
- As-run
- Make-goods
- Invoices
- Credit notes
- Digital placements
- Copy library
- Open API
Why Cloud Traffic
Dynamic. Low-cost. Easy to use.
Traffic systems are often expensive and slow to change. Cloud Traffic was built for how stations work now, from the first order to the last invoice.
Low-cost
It runs in the cloud, so there are no servers to buy, nothing to back up and no upgrade projects. We look after all of that, which keeps the cost low and predictable.
Easy to use
Drag and drop where it makes sense, a ? with help beside every setting, and quick find from anywhere with ⌘K. Clear colours show what needs your attention.
How it works
From order to invoice in one flow
Each step hands its work to the next. Nobody types the same thing twice.
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Order
Enter orders on screen, or take them straight from your sales system through the API.
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Schedule
Every spot in the flight is booked at once, against your rate cards and dayparts, with clashes flagged.
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Log
Build each day in the drag-and-drop editor and fill the gaps with promos, station IDs and PSAs.
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Playout
Finish the day and send it to playout in the format your automation system reads.
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As-run
What actually aired comes back and is matched line by line, with make-goods for anything missed.
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Invoice
Invoices and credit notes per order, station and month, numbered your way and carrying your logo.
One system, every station
Built for television and radio
TV and radio work differently, and Cloud Traffic treats them differently. You still get one system, one set of clients and one bill run.
Television
- Templates built from your programme formats, with named breaks, exact lengths and a weekly schedule.
- Network and local feeds shown on the day, so everyone can see which source each part of the day is on.
- Every break filled to the second with spots, promos and station IDs.
- Network timing changes taken in from email, a file or the API, set up on screen without any code.
Radio
- Hour clocks with your fixed break times, for each station and each day of the week.
- Live reads and live remotes booked and logged like any other spot.
- Fixed positions you can sell, with clash and double-booking warnings.
- Traffic files written for your automation system, for every station.
Features
Everything a traffic department needs
Orders and rate cards
Clients, agencies, account executives, dayparts and rate cards. Orders by screen or API, with duplicate and double-sale warnings.
Drag-and-drop logs
See the whole day and the breaks that still need filling, then drag spots, promos and IDs into place.
Fill the blanks
One click fills every open slot with house promos that aren't scheduled any other way. Another click undoes it.
Playout converters
One clean log, written out for each playout system. Plain-text layouts are described on screen, with no programming.
As-run and make-goods
Playout's as-run comes back by itself and is matched to the log, and anything that missed is ready for a make-good.
Billing
Invoices and credit notes per order, station and month, numbered the way you already number them, with your logo.
Digital
Book website banners and digital placements on the same order as TV and radio, and see them together.
Copy library
Search your commercials and promos where they already live. A small connector at your site indexes them, and it only ever calls out.
Run in parallel
Shadow mode builds each day beside your current system and compares the two, so you switch when you're ready.
Users and sign-in
Sign in with Microsoft, or with a password and two-step verification. Each person gets exactly the access their job needs.
Full history
Every change, every log sent and every email is recorded, so you can always see who did what, and when.
Open API
What you can do on screen, your other systems can do through the API, from sales tools to dashboards.
Switch without the leap
Run it side by side before you switch
Changing traffic systems shouldn't be a leap of faith. Cloud Traffic builds every day beside the system you use now and compares the two line by line. Any difference is shown for review, and you switch when the days match.
- Your current system keeps running as normal
- Daily comparison of logs, spots and timings
- Each difference listed, with what caused it
Request information
Let's talk about your stations
Tell us a little about your stations and what you need, and we'll get back to you personally.
- We read every request ourselves. No call centre, no automated sales sequence.
- A short call about your stations. How many you run, how you work, what you use now.
- We show you Cloud Traffic working. Then you decide whether it's right for you.
Cloud Traffic is made by TTFN TV Limited, a team of broadcast engineers who build tools for working TV and radio stations.
Thank you
Your request is on its way to us, and we'll be in touch soon.